Despite its worn carpeting, outdated seats, 80s decor, and occasional technical difficulties, the Century 8 cinema in North Hollywood did have a certain charm. No longer. The Century 8's singular charm was that it gave free admission to anyone with a SAG card. Upon getting to the front of the line tonight however, I was told that they discontinued the policy on May 28th. (Thanks for the warning!)
And no, I didn't stay to see the movie. My $10 can better be spent elsewhere. Bitter? Yes, I suppose, and I am indeed grateful for the many movies I saw there. But, I also think it's a dumb idea for the joint. I bet the attendance at the ancient theater (which has already seemed pretty sparse) will drop even more, since I always saw other SAG people getting tickets. And less butts in the seats means less popcorn and candy sold and this doesn't bode well for the Century 8, since most of a theater's profit comes from those very concessions. So, good luck with the new policy, ladies and gents of the Century, been nice knowing you!