Monday, February 8, 2010

Stupor Bowl, Adwise

The Super Bowl offered a pretty good game yesterday -- congrats to the Saints.  But, how about the commercials?!  With companies ponying up north of $2.8 million for 30 seconds of air time, you think you'd get the best of the best in terms of creativity and originality.  Bud Light hasn't been funny since the the 'wasssup' guys and the Bud Clydesdale stories are getting old, and yet that company led all overspenders by putting on about $20 million worth of boring, lame commercials yesterday.

Almost by default, my favorite commercial was the Betty White Snickers commercial, where she's playing football with the guys.  (According to USA Today's real-time "Ad Meter", that one was also the highest scoring ad.)

As far as movies go, there weren't too studios shelling out the big cash  -- a couple that look like real duds: The Last Airbender?  Prince of Persia?  I did enjoy the Russell Crowe Robin Hood spot -- Gladiator goes medieval.  And then there were previews for the long-awaited/oft postponed duo of Shutter Island and The Wolfman -- but we've been seeing trailers for those two for the better part of a year.  The only other one I can remember is Alice in Wonderland which seemed okay.  No TRON, no Clash of the Titans...

Any favorite commercials/movie previews?

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